What is a virtual trunk show and how does it work?

The Orlando Bridal Shop
Mar 9
2 min read

A virtual bridal trunk show is an online event where a bridal boutique, designer, or retailer showcases a curated collection of wedding dresses and accessories to brides-to-be. Unlike a traditional in-person trunk show, a virtual version allows brides to explore exclusive designs from the comfort of their homes through live video presentations, virtual appointments, or interactive shopping experiences.

How It Works:

Registration & Invitation – Brides typically sign up in advance to attend the virtual trunk show, either through a boutique’s website or social media. Some events are open to the public, while others are invite-only.
Live Showcases & Designer Insights – The host (a bridal boutique, designer, or wedding stylist) presents the featured collection via a live video stream on Zoom, Instagram Live, or other platforms. Brides can ask questions about the gowns, fabrics, and customization options in real time.
Virtual Try-Ons & Model Demos – Some trunk shows feature models wearing the dresses to show how they fit and move. In some cases, brides can pre-select gowns to be shipped to their homes for an at-home try-on session.
Exclusive Discounts & Perks – Brides may receive special promotions, early access to new collections, or incentives like discounts, free alterations, or bonus accessories for purchasing during the event.
Personalized Consultations – Brides can book one-on-one virtual appointments with a stylist to discuss their preferences, get recommendations, and place custom orders.
Easy Ordering & Follow-Ups – After the show, brides can place orders online, schedule fittings, or visit a boutique (if available) to finalize their selections.